It works: Employers are helping their staff fly less (and travel more) with Climate Perks.
In the last few months we have had some really exciting additions to the Climate Perks scheme including our first museum; the Brunel Museum is now helping staff choose flight-free holidays through paid ‘journey days’ for slower, cleaner travel.
So is Climate Perks working?
Yes. Thanks to a recent evaluation by the ESRC Centre for Climate Change and Social Transformations* we know Climate Perks users are choosing lower-carbon transport for their holidays when typically they would have flown. And they’re specifically citing the Climate Perks scheme as an enabler and as a motivation for this decision.
We also know that the benefits of Climate Perks are reaching a variety of people with the decision to go flight-free being made by people of different ages, genders, income and travelling companions (some are travelling with children, with friends and family or solo).
“This was the first time I had been abroad without flying, and I wouldn’t have without Climate Perks”
What’s more, Climate Perks is encouraging people to broaden their horizons, not just about taking transport other than flights, but by reframing where they want to go on holiday, creating a sense of adventure:
“Now I think about possibilities for travel without flying so that I can get those days. Since I've done these trips I've been like oh like it's definitely possible to get a train and if I'm going somewhere in Europe, then there's like not really any reason why I couldn't get the train.”
